Event Name: KIA FIFA Fan Festival Activation “Ground of Inspiration”
Client: KIA
Key Figures: 21,000 Participants, 3 Activations, 270+ Hours of Operation, 70,000+ Visitors
At the FIFA Fan Festival™, Kia welcomed fans to experience the World Cup in new ways. ‘WE’ managed all event services, from event concept, branding, logistics, site build & execution, and daily operations.
KIA EV RIDER
A virtual hoverboard game where fans navigated through the streets of Qatar to reach the finish line at Al Bayt Stadium, using landmarks in a race against time.
KIA KICK TOUR
Fans “kicked” their way through 4 courses inspired by Qatar’s FIFA World Cup™ stadiums. Navigating ramps, bridges, and containers, each course presented a unique challenge.
KIA CONCEPT EV9
Kia showcased its future vision with the “Kia Concept EV9,” a sleek, angular electric vehicle inspired by nature, with unique features such as star map signature lighting.
